Ana Vida is a director and creative director who stands out for her contemporary vision and her ability to build brand universes with a distinct personality. Known for her experimental and narrative approach, she has developed a style that blends visual sensitivity, rhythm, and authenticity.

In her work with Wallapop, she created a unique communication code recognized for its freshness, approachable tone, and a narrative that connects naturally with the audience. Her approach has influenced new ways of storytelling within the advertising industry, consolidating her as a singular and proactive voice in creative direction.